We have a four-step system including influencer affiliates, celebrity endorsements, influencer Discord groups and PR boxes to reduce CAC, increase revenue and increase the valuation of your business.
Before we meet, we go through the paid partnerships Instagram creators have posted for brands like yours, and it's free.
Use it to pick the first creators you test.
The Instagram creators with paid partnerships in your category, and how often brands book each one again.
Which competitors run paid partnerships on Instagram, with which creators, and which creators they dropped after one post.
If you already pay creators, how they stack up against your competitors' picks, and what they say about you in their reels.
Book a call and tell us, in short, what outcome you'd like to achieve.
We'll send you over all the info before we meet.
Then we'll review them together, and pick the first creators to test.
We're small, so no sales team. You'll talk to Alice or Dennis.
This audit comes from Influencer Advisory, our influencer marketing agency.
Each one starts from posts anyone can look up on Instagram, and the source sits under it.
Glossier and Rare Beauty, 2024 to 2026
The creator @janjan.maria posted paid partnerships for Glossier from September 2024 to October 2025. In August 2026 she posted one for Rare Beauty.
What it shows
Check who your rivals pay before you book anyone. The creator posting for you today can post for a rival next, unless the contract rules it out.
Ketone-IQ, 2023 to 2026
We counted 399 paid partnerships between Ketone-IQ and Instagram creators from August 2023 to August 2026, with 85 creators. Kelsie Sheren posted 38 of them, and Sam Long 24.
What it shows
A competitor's paid partnerships are public, and so is who they keep booking. The free audit lists them for the brands you compete with.
Shed, 2026
We transcribed the sponsored reels Shed's creators posted on Instagram, 226 with speech in them. 23 say "food noise", a phrase Shed's own website never uses. The site names Wegovy 282 times, and not one reel does.
What it shows
Your creators may use words your own site never does. Read what they say before you write the next brief or the next ad.
Three founders, word for word, on the creators who posted about their brands.
“What's very motivating to us is this idea of every single woman being an influencer.”
“We did a lot of seeding of small kind of micro influencers on Instagram. Literally just me in the DMs finding someone with 30,000 followers that I thought might like the product, asking them if they were interested in trying it, no pressure to share, but if they like it, they typically will share.”
Taste Radio by BevNET, February 2026
“I was partnering with a bunch of these, you know, very famous uh, Instagram cats and we were able to accelerate our impression share and our awareness very quickly.”
Built America, July 2025
We counted the paid partnerships Meta lists for 89 brands, 4,774 in all. A one-time post is hit or miss, and fans can tell it's fake if they only see your brand once.
Brands that want Instagram creators posting reels about their product every month. You're the founder or you run marketing, and you want to know what each creator sells.
Makeup, skincare, hair care and fragrance, tried on the creator's own face
Sodas, electrolytes, snacks, protein and vitamins, with every claim kept inside FTC and FDA rules
Paid partnerships already running, and no clear read on which creators bring in customers
We start from the creators with paid partnerships for brands like yours, then check that their followers are your kind of buyer.
Each creator posts across three months. When fans see you again and again, they believe the creator really likes your product.
After testing, we get the rights to run the top reels as ads from the creator's own Instagram account, so the ad carries their handle.
Every creator gets a coupon code or a UTM link before anything goes live, so you see how many customers come in through each one, and how many keep buying.
We learn your value propositions and how you want the product framed. We also study your competitors' paid partnerships on Instagram: which ones performed well, which fell flat.
We confirm where you sell and ship, then map your audience against creator data. Having the right location breakdown from every influencer matters, especially on Instagram, which we have access to.
We present a set of creators that fit, with the brands each one has posted for. After you approve them, you get a finalized roster and plan.
We bring your value propositions into every creative brief, and we review every single ad before it goes live. Every post carries the paid partnership label.
Each creator gets a coupon code or a UTM link, so you see exactly how many customers come in through each one, and how many keep buying.
We do this split every month: we cut two or three weak ones and keep the strong ones. Then we get the rights to run the top reels as Meta ads.
4,774 of them for 89 brands, from 2,089 creators, so we can see who brands book again and who they drop.
We transcribe their reels and hold the words beside your own site, as we did with 226 of Shed's.
We usually start with normal posts to see which creators click with your brand, because some creators do great for one brand but not another.
Creators share their own experience and point people to you, they never diagnose, recommend, or make a direct health claim.
Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.
Influencer AdvisoryInstagram Influencer Marketing Agency is the Instagram division of Influencer Advisory, the influencer marketing agency Alice and Dennis run in Toronto, Canada. Alice or Dennis is on every call, and the creator lists come from the paid partnerships we count on Instagram.
We get Instagram creators posting reels about your product every month. We find the ones whose followers are your kind of buyer, write the briefs, review every post before it goes live, track what each creator sells, and run the best reels as ads.
A paid partnership on Instagram carries a label with the brand's name, and Meta keeps a public record of them, searched by brand. We read that record for the brands you compete with, and the free audit lists who they pay and who they book again.
It's a post or reel a brand paid a creator for, with a "Paid partnership" label that names the brand. Every post we run carries it, with disclosures done properly.
We work with every platform. YouTube is usually the best for conversions, but depending on the product, Instagram and TikTok can work well too. Instagram is especially strong for retargeting ads through Meta.
We have a four-step system including influencer affiliates, celebrity endorsements, influencer Discord groups and PR boxes to reduce CAC, increase revenue and increase the valuation of your business.
This audit comes from Influencer Advisory, our influencer marketing agency.
